In our evaluation of the consumer segments, we determined that Happy Pills is a product that are best suited for those who are social because of the gift giving and sharing nature, and for those who seek a fun relief from the stresses of life.
In order to evolve with emerging trends in the Singaporean market we decided Happy Pills should allow personalization to their packaging - customers will be able to customize their candy selection, taglines, colours of lids, product packaging etc, according to their tastes and preferences, or to whoever they are giving.
No comments:
Post a Comment