Monday, August 29, 2011

#1 Happy Pills? What's that?

Hi, this is the start of our brand blog on Happy Pills. Throughout the next few weeks, we will examine Happy Pills as a brand, in the context of it potentially setting up some outlets in Singapore. Should be a fun time.

Happy Pills? What's That?

Happy Pills is a chain of candy shops that originates from Barcelona, Spain. It was founded in 2007, and boasts a remarkably unique approach in its branding - by playfully touting its products as instant medicinal treats that can cure almost all of your life's problems. They are thus frequently given as humorous and light-hearted gifts amongst friends, in addition to being purchased for individual consumption.

Happy Pills intends to provide customers with an atmosphere of creativity and variety, in which they can customize gifts of happiness for the people they love. Happy Pills prides themselves on creativity, indulgence and fun. They believe that happiness can come from small but thoughtful packages, and know that others will share this belief with them.

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